Airco: Carbon conversion
Airco creates pop-up store to illustrate the journey of transforming carbon dioxide (CO2) into synthetic fuel
Airco: Carbon conversion
Carbon conversion is a process that converts CO2 and hydrogen waste into synthetic fuels for re-use.
The converted C02 can be used to create synthetic fuels for propulsion and combustion engines, as well as other chemicals.
The pop-up store's mix of historical context, futuristic materials and fuel was meant to "transport visitors to an experience that marries the past and present; Americana from the heyday of fuel but futuristic through carbon technology advances", according to Airco (Air Company).
"We wanted to draw attention to the world of fuel, which most people are not thinking about in detail – more specifically, around the opportunity of synthetic fuels," Airco head of marketing Andrew McKechnie
Note: top notch implementation of design to tell their company story with products that consumers are likely to appreciate the design aesthetics. I think they achieved the goal to showcase how synthetic fuels made from CO2 can shape the future of energy across the air, land, sea, and space domains. -Marky
Eleven products on display within the Airco pop-up store. Concept: Fuel Store
